ABOUT THE AMERICAN PACKAGING SUMMIT
The Generis American Packaging Summit sets the standard on how the industry should connect and exchange ideas.
The Generis American Packaging Summit is designed to provide packaging executives with current trends, strategic insights and best practices in packaging innovation, design, materials and branding. This unique summit brings together leaders from across all industry sectors – food and beverage, CPG, cosmetics, pharma, retail, toys and more – involved in the business of packaging. Network with over 150 of your peers, connect with exhibitors and learn from the top industry influencers as we explore strategies to drive innovation, growth and profitability in an ever-evolving market.
KEY THEMES
DESIGN AND INNOVATION
- Highlighting strategies to ensure your brand stands out on the shelf and online
- Creating compelling consumer experiences through meaningful packaging designs
- Delivering a memorable and shareable unboxing experience
- Applying consumer insights and taking a holistic approach to package design
- Emotionally connecting with consumers through effecting brand storytelling
MATERIALS AND TECHNOLOGY
- Discussing the latest operational and manufacturing strategies
- Exploring new material trends in flexible, glass, metal, paperboard and plastic packaging
- Revealing the latest packaging technology innovations
- Electronic packaging, smart labels and the Internet of Things
- Packaging for protecting, preserving and product safety
SUSTAINABILITY
- Achieving more sustainable packaging
- Systematically eliminating waste throughout the product’s lifecycle
- Understanding the state of recycling today and complex economics surrounding it
- Developing functional, convenient packaging to satisfy the modern shopper and sustainability goals
- Collaborating with suppliers to deliver responsibly sourced, sustainable materials
